The Best Performance Marketing Conferences To Attend In 2025
The Best Performance Marketing Conferences To Attend In 2025
Blog Article
Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of e-commerce businesses are turning to server-side tracking as a way to improve their data collection processes. While it needs a lot more technical knowledge than routine GTM and might present extra prices, it can cause higher accuracy and more trustworthy information
Pixel tracking makes use of an item of code to sign up conversions on your site. It's easy to set up and much less vulnerable to ad blockers.
1. Much more accurate information
The typical approach of tracking conversions on a web site, utilizing pixels, is having difficulty with transforming internet browser personal privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other platforms is less exact than it must be.
Server-side tracking is a more safe and secure choice that assists to bypass these restrictions, as it's loaded from your own domain name and treated as first-party code, meaning it's much less likely to be impacted by ad blockers or various other security actions. This supplies more exact data and an extra complete image of user trips across channels.
In addition, this kind of tracking enables businesses to track conversions outside of the website, such as telephone call and in-store visits, which can be tough for pixel-based tracking. This versatility offers marketing professionals more possession over the information they send, and makes it much easier to comply with different information legislations. It's additionally a lot much less at risk to fraud, as it's harder for fraudulent actors to adjust the system by altering the postback URL.
2. Much better control over information.
Server-side tracking enables organizations to collect and enhance information before sending it to third-party analytics/advertising platforms. This boosts data completeness and precision, which can aid online marketers make even more enlightened marketing choices.
Typical pixel tracking depends on JavaScript tracking codes that are positioned in internet site visitors' web browsers. These tracking codes are commonly obstructed by ad blockers, which can lead to information collection disturbances and imprecise results. Server-side tracking allows services to bypass these constraints and provide accurate, constant information that is much less susceptible to interference.
This kind of tracking likewise permits organizations to track conversions that take place outside of the site, like telephone call and in-store acquisitions. This is important because new personal privacy policies such as Apple's Intelligent Tracking Prevention (ITP) limit the life span of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is extra reliable for companies seeking to adapt to these modifications.
3. Much less susceptible to fraudulence
Server-side tracking allows businesses to manipulate data payloads before it gets to 3rd party endpoints, enhancing protection and personal privacy. This is especially crucial as various web browsers and systems progressively alter exactly how they manage cookies. For instance, in iphone 14, Safari will just provide first-party cookie data and will certainly not enable pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that occurred beyond your site.
Additionally, server-side tracking enables you to record customer information straight on your own web servers. This removes dependancy on 3rd parties, which can be vulnerable to violations and privacy violations.
A server-side radar is a collection of directions that tells your site's server what occasions to tape. This information is then sent to analytics devices like Google Analytics and Facebook Service. It's likewise used to trigger event-based advertisements, such as retargeting. In contrast, pixel tracking is an alternative approach that utilizes a little piece of code on your webpage to accumulate data from users.
4. Easier to implement
Server-side monitoring is an information collection process that takes place on the internet site's own server, bypassing internet browser limitations. This suggests that information gathered by the website/app is first sent to the web server where it's processed and then sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this technique is that it decreases the scope of information administration and gives companies much more control over transmission, making it generally extra reliable. As a result, it's much less susceptible to data difficulties caused by points performance marketing analytics like a busted connection or an energetic ad blocker being installed.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information similarly that you would with pixels or a cookie, yet this is then passed straight to your marketing and advertising tools on the web server. This allows you to have even more precise data and helps make certain conformity with privacy laws such as GDPR. Furthermore, it additionally prevents the monitoring constraints imposed by internet browsers and ad blockers.